Walker Budget: Get Ready For Burgers, Billboards On WisDOT Facilities

From the Walker Rent-To-Own 2013-15 Budget, p. 52-53:

This bill allows DOT to enter into sponsorship agreements under which DOT displays a sponsor’s advertising or promotional material at locations owned or controlled by DOT in exchange for the sponsor’s payment of fees or provision of services to DOT. 

The bill also allows DOT to enter into partnership agreements under which DOT authorizes a partner to engage in commercial activity at locations owned or controlled by DOT in exchange for the partner’s payment of fees or provision of services to DOT. Fees received by DOT under these agreements may be used by DOT for, among other purposes, maintenance and repair of state trunk

highways and roadside improvements. Contracts for sponsorship agreements and partnership agreements must be awarded on the basis of competitive proposals.