Not Everything About Walker Has Equal News Value. For Example...
If I were a news editor, I'd say this is not worth reporting:
Marc Thiessen, the co-author with Gov. Scott Walker on his new book, is touting the governor as a 2016 presidential candidate.Obviously, too self-serving.
On the other hand, from the same story, this is a keeper:
Thiessen claims to have never spoken with Walker about running for president or to know whether Walker will do so.
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