The NRA's strategy was to boost Trump rural turnout

I remember this Washington Post story from September about NRA spending on rural votes, and it is looking like that effort was aimed at a willing constituency: 

THE BIG IDEA: Donald Trump is focusing on running up his margin of victory in rural areas to offset his weakness in the suburbs.

The National Rifle Association is boosting this effort with a $5 million advertising campaign focused on smaller media markets in battleground states.