Remember the Milwaukee Water Council, the business booster group that touted the region and which city officials helped to acquire a sweet piece of land near the Harley-Davidson Museum for an office park and showcase world headquarters?
All to enhance our opportunities as a water hub and help give Milwaukee a cutting-edge, fresh, clean and green brand?
Well, you can call it just the
Milwaukee Water Council now. Break out your bowling shirts and bring back Laverne and Shirley, aina:
The Milwaukee Water Council, the trade group that aims to coax new jobs and investment from the water technology industries of southeastern Wisconsin and change the region's rust belt image in the process, quietly has dropped the word "Milwaukee" from its formal name.
...the work of the Water Council has become global in its nature and the organization wants to jettison anything that smacks of provincialism, [Executive Director Dean] Amhaus said.