The Journal Sentinel said it was getting out of the campaign endorsement business.
Endorsements are a relic of a time when every town had more than one newspaper, of a time long before the wide river of commentary now available to anyone with a smartphone. We think the better approach is to thoughtfully analyze individual issues, clearly explain our views and then reserve most of our space for readers to interact and for commentary from columnists and experts from across the political spectrum.Which is not to say that relics aren't still laying around.
Now comes the Wisconsin State Journal - - the local daily in a city where President Obama will win somewhere around two-thirds of the vote - - on the eve of what may be the first or second-largest political rally in Madison history Monday when President Obama comes to town (Obama's 2008 closing rally, largest in Madison history, drew about 100,000) - - to endorse Mitt Romney.
Paraphrasing the long-gone State Journal scribe Roundy Coughlin:
'What could be more relic-er?'