Thursday, February 13, 2014

How Business Controls Modern Messaging

Chevron announces it has created a Twitter Hub for "More than 500 influential voices in energy. One platform…" at #energyinsider.

As the company says in a tweet posted there:

Let's drill down to what's important.

1 comment:

Gareth said...

"Drill down"- the most overused bait-and-switch phrase in journalism. When I hear it my BS detector screams like a geiger counter at Chernobyl. I guess it all depends what you are drilling into, because the results are typically no more than what a toddler could accomplish at the beach with a plastic shovel and bucket.