GOP's Desperate Rebranding Reminds Us Of Another
Reince Priebus wants a re-branded GOP, with better messages and messengers, but without fundamental change in policy, re-branding looks superficial, ineffective and downright grasping.
Priebus' project reminds me of another rebranding that came and went.
Some years ago the Southeastern Wisconsin Regional Planning Commission - - SEWRPC - - chased after and shelved a rebranding that would have changed the name to...the Regional Planning Commission of Southeastern Wisconsin.
And it was the product of a $73,000 taxpayer-paid contract, as blogger Gretchen Schuldt had discovered.
The incomparably-dogged Schuldt even posted images of the proposed re-branded logo and barely-changed agency name.
Proof that basic change entails more than lipstick and fresh packaging.
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