Tuesday, December 9, 2008

Winter Makes Media Go Bonkers

Hard to believe, but there was chief TMJ4 weather scareologist John Malan providing a lengthy live graphic-driven update about the emerging snow tsunami - - at midnight!

It's December in Wisconsin. It snows. We plan for it, then deal with it.

No wonder TMJ4's ratings are so wobbly. The station has lost its bearings.

11:00 a.m. TMJ4 update: 2.5 inches of snow at their studio. Video of traffic flowing smoothly on I-94.

To keep up the 'show,' they are now broadcasting ominous predictions of blowing snow later today, and ice accumulation because as the night approaches, the temperatures fall.


See how crazy this all makes us? I am updating live their live updates?

I think I'll go do something more productive, like shovel the sidewalk.

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