Remember that Walker and the GOP-led Legislature deliberately hamstrung Wisconsin Department of Natural Resources operations by cutting programs and personal, hence the announcement by the shrinking, short-handed agency that businesses could soon be drafting their own environmental permits.
Austerity fuels privatization of public resources, no?
And you're likely to see more of that because Walker and the Legislature also slashed state parks operating dollars from the 2015'-17 budget, so the short-staffed and cash-starved DNR is likely to sell naming rights and make other 'partnership' agreements with businesses to keep state parks up and running.
I'm not making this up: DNR Secretary and "chamber of commerce mentality" personification Cathy Stepp told that last year to the Legislature herself:
* Why not get rid of the revenue-neutral name of, say, Peninsula State Park in Door County, and let a car dealer or herbicide company or department store chain or oil pipeline company put its name at the entrance, and further brand the property as a theme park? Can't shopping or ideological indoctrination go in hand with camping, swimming and hiking?
10:35 p.m. update - - A sharp-eyed reader/historian told me that there was an effort to buy the naming rights to Peninsula State Park for $25,000 - - and the 1911 State Legislature returned the hopeful donor's money.
* Similarly, break the logjam caused by competing use and development plans for a big, DNR-managed property in the Baraboo Hills by selling the naming rights to an ATV manufacturer. That would pick a winner among the use competitors and could also let the naming rights winner build a showroom, sales department and a test-ride track there.
If the birdwatchers can make a better offer, fine, but remember, this is Wisconsin, 2016, where money talks.
* By the same token, who would object if a big cattle feeding operation near a state park is willing to pay to put "A little extra protein in the groundwater won't kill you" stickers on the drinking fountains.
* Let trade associations put members' logos and slogans on information kiosks at trail heads and on mile markers and in visitor centers and restrooms that offer catalogues and shareholder reports instead of those old-timey, generic state booklets with pretty pictures of wildlife that don't sell any products.
And don't overlook the small stuff, like adding a string of pharmacy or supermarket coupons to your park entry receipt.
Go for it if there is a tie-in to the park's new corporate sponsor. A happy Wisconsin family returns home from a weekend in the woods with a dollar off two 12-packs of soda.