Thursday, November 8, 2007

Great Lakes Environmental Leader Makes Good Use Of A Blog

Cameron Davis, executive director of the Alliance for the Great Lakes, is the guest blogger this week on the Madison-based Biodiversity Project's Great Lakes Town Hall blog.

That's a good sign: some environmental groups have been slow to graft blogs onto their other web activities, even though younger people are routinely choosing blogs as news and information sources, and traditional print media continues its slow decline.

(Twenty-two recently-announced buyout resignations from the Journal Sentinel newsroom are part of an industry trend, as is major papers' emphasis on internet operations.)

Groups that can't get around to a blogging operation are missing opportunities for fund-raising, membership solicitation, grassroots organizing, genuine interaction with page viewers, added clout with opinion-makers, and an everyday, higher and more effective profile.

I've helped some folks get started, and am always available, right here.

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