Lynn Broaddus isn’t afraid to defy the communications experts who say stay on message at all costs. No need for critical thinking. Develop your message and repeat. Forever.
Broaddus is president of the Broadview Collaborative, a Wisconsin sustainability think tank. She is also one of the region’s brighter lights when it comes to water policy. She has the ability to think critically and move past approved talking points to find a better way. Her recent op/ed on Waukesha’s request to divert Lake Michigan water is an example.
"A little fill here and there may seem to be nothing to become excited about. But one fill, though comparatively inconsequential, may lead to another, and another, and before long a great body may be eaten away until it may no longer exist. Our navigable waters are a precious natural heritage, once gone, they disappear forever," wrote the Wisconsin Supreme Court in its 1960 opinion resolving Hixon v. PSC and buttressing The Public Trust Doctrine, Article IX of the Wisconsin State Constitution.