Thursday, March 8, 2007

Sports Illustrated Gets On The Green Bandwagon

While conservative climate change deniers still argue that all's well with the earth they think is still flat, an apolitical mainstream publication aimed at the red-blooded American male - - Sports Illustrated - - is publicizing green efforts from the National Football League to NASCAR.

You can read this homerun reportage here.

Here's a couple of paragraphs to whet your appetite:

"The Natural Resources Defense Council (NRDC) is working with the NBA and Major League Baseball to help their teams get greener. Scientists told the NFL that Super Bowl XLI would put one million pounds of carbon dioxide into the air -- not counting air travel to Miami -- so the league planted 3,000 trees around Florida in an attempt to pull at least that much of the greenhouse gas out of the atmosphere.

"By going green, motor sports could have the quickest impact on public awareness of the planet's fate. The Formula One circuit has already discovered hybrids and biofuels, and Indy cars are mixing ethanol into their fuel. NASCAR is poised to phase out leaded gasoline, a neurotoxin. (The Clean Air Act of 1970 included an exemption for race cars even as the public was barred from buying cars that ran on leaded gas.) It's only a short jump from a NASCAR driver with a raised consciousness to a NASCAR fan with the same."


xoff said...

I thought you were going to say they were wearing swimsuits made of recycled paper.

James Rowen said...

You can suggest that next year as a St. Patrick's day tie-in to the wearing o' the green.