Though right-wing talk show ideologues like Charlie Sykes and Rush Limbaugh deny and mock it, climate change and its effects are being recognized and managed by an entity about as All-American as it comes:
Coca-Cola.
The soft drink giant joins other businesses and governments worldwide who are dealing with the economic impacts of climate change on water supplies, other raw materials and their bottom lines,
reports The New York Times:
“Increased droughts, more unpredictable variability, 100-year floods every two years,” said Jeffrey Seabright, Coke’s vice president for environment and water resources, listing the problems that he said were also disrupting the company’s supply of sugar cane and sugar beets, as well as citrus for its fruit juices. “When we look at our most essential ingredients, we see those events as threats.”
Now I don't have any conflict-of-interest here. I don't own any Coca-Cola stock (and I haven't read the fine print of my mutual funds to know if they do), and, though you may not believe it, I have never drunk one down - - so I'm in no way touting something I hold dear or trolling for a case of samples from the manufacturer through this posting.
Have I had sips to please a doubting friend here and there?
Yes, but never more than a taste that always confirms my question: "How can you drink that?"
No offense meant.
Why the avoidance, besides disliking the taste?
As a boy I watched the older kids in my neighborhood clean the rust off their bikes' handlebars with Coke on a cloth, and I resolved right then and there never to drink the stuff.
(Nor a Pepsi either, or just about any other carbonated beverage, if you must know, so I'm not carrying water for any drink or supplier except what the Milwaukee Water Works sends through my residential spigot.)
But if a business as big, mainstream and ubiquitous worldwide as Coca-Cola understands that climate change is real and happening and isn't the figment of professorial grant-writers or liberal imaginations, what are the rest of you/us waiting for to tell the deniers to get educated and stop spreading misinformation?
That page hasn't been updated since June, 18, 2012, and its sole link takes you principally to a 2011 report.
Also among
other businesses (Bayer, Nestle, the company that owned Guinness) already taking note of climate change and trying to minimize it impact - - and also educating the general public and policy-makers: The
insurance industry - - as it has to make the payouts after storms, in all seasons, that are accelerating in scope and severity.
Payouts that are being processed right now in California, where the summer fire season began in January this year and where more Western US drought continues unabated.
As Coke's 1922 advertising jingle put it back then: "Thirst Knows No Season."
Cross-posted at Purple Wisconsin.