How Business Controls Modern Messaging
Chevron announces it has created a Twitter Hub for "More than 500 influential voices in energy. One platform…" at #energyinsider.
As the company says in a tweet posted there:
Let's drill down to what's important.
"Drill down"- the most overused bait-and-switch phrase in journalism. When I hear it my BS detector screams like a geiger counter at Chernobyl. I guess it all depends what you are drilling into, because the results are typically no more than what a toddler could accomplish at the beach with a plastic shovel and bucket.
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