At first I thought someone had hacked onto SEWRPC's homepage, but closer examination reveals a refreshing bit of IT creativity:
The Regional Transit Authority's link on SEWRPC's homepage actually takes you to a site filled with some color, interactive options and eye-catching graphics and text.
The effect is similar to flipping through the channels on an old black-and-white TV, then suddenly landing on a color channel.
Dazzling!
Check it out, here: it's a radical departure from SEWRPC's monochromatic, jargon-laden pages and snoozy formats, suggesting that someone realized that SEWRPC's internet presence could really=truly serve the general public and not only a handful of planning and engineering insiders.
It's call a marketing campaign.
ReplyDeleteSEWRPC is finding out what the work on the street is about them and trying to change it. Next step will be to find a blogger or two to go after with a carrot getting more "good things" said about them. Who knows Mr. Rowan maybe a job offer is coming your way