Scott Walker has added the image of the miner with a shovel on the State Flag and the origin of the Badger nickname for the state (miners were said to have burrowed like badgers) to his pitch for the iron ore mine near Ashland.
Here is what large-scale open-pit mining looks like:
You won't see the Department of Tourism slapping it on brochures selling the Northwoods and the pristine Penokee hills and Bad River watershed to anglers, hunters, hikers and seekers of a weekend getaway.
Let's dig a little deeper into the issue.
Photo from the Wisconsin League of Conservation voters, which is organizing opposition.